the choir of excuses

Christmas is crazy busy. No one knows this more than the Red Cross volunteers trying to turn the Christmas spirit into hard-earned donations. And they’ve heard every excuse you’ve ever thrown at them.

We used these excuses to transform some of Sweden’s most common Christmas carols.

Getting pop artist Julia Frej to record one of them, we caught some traction just in time for the annual charity show Musikhjälpen.

And not insignificantly, we got Martin Kann to remake his iconic album cover for Bob Hund.

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RFSU - The winning move