In the Nordics, there are 10 million sex toys, but 3 million of them are just collecting dust.

So when RFSU asked for help launching their new collection of sex toys, we needed to get people back into bed with their toys.

Our solution was to merge the most boring thing in the world with the sexiest thing in the world, and turn each toy’s product manual into audio erotica, guiding people to the best experience with their new toy.

Teaming up with the audio erotica platform OhCleo, the world’s sexiest product manuals were born.